5

MONDAY
Beloit at 8:30 AM

DIY Digital Marketing for Startups

Join us at Concordia University in Beloit for breakfast and a morning full of digital marketing tips & tricks. Hear from three marketing gurus and learn about identifying your brand voice, live streaming strategies, and social media best practices.

Speakers include:
Jesse Seykora: Marketing Director, Hendricks Commercial Properties
Brian Lawton: Owner & CEO at Property Revival Realtor & Co-founder of Live Action ProductionNick Palkowski: Owner & Video Strategist at Live Action Production, Owner at Your Podcast GuruTim Vertz: President, Vertz Marketing

Sponsored by: Concordia University

Sales & Marketing
Milwaukee at 11:30 AM

Lunch + Learn: Social Media Advertising for Your Business with Katherine Ramirez

What does it take to start a business and make it successful? Join a local business owner as she shares her story of pursuing her passion, growing her business with social media and teaching other entrepreneurs how to use social media correctly. Kat will explain how to create social media momentum with facebook and other social media platforms to grow your business.
Join Katherine Ramirez of Adbidtise to learn how to market your business via social media.

Sales & Marketing
Kenosha at 12:00 PM

KSW Launch Event: Be Original LIVE Podcast

Eisley Creative records a live episode of their Be Original podcast in front of an audience. Guest speaker, Cass Polzin, discusses the Startup Kenosha Week effort.

Startup Kenosha Week takes place on November 5 - 11, 2018, and is designed to connect, educate, and celebrate entrepreneurship in Kenosha, Wisconsin. The week's programming showcases the community's emerging companies while highlighting the resources and organizations available to foster support for entrepreneurs on their journey. The week will feature 25+ events hosted by 20+ partner organizations in the community. Startup Kenosha Week is supported by Leeward Business Advisors, The O Coworking, ForkdIn, and Jan Salazar Photography and is a part of the Startup Wisconsin initiative. To browse all the events and programming occurring during Startup Kenosha Week visit: http://startupwi.org/Kenosha

Startup Wisconsin is committed to advancing and developing Wisconsin's tech and startup ecosystems through unique programming, collaborative partnerships, and networking. Driven by entrepreneurs and leaders throughout Wisconsin who are passionate about making a difference, and creating a positive and lasting impact that will advance the state's economy forward.  Startup Wisconsin Week is supported by Advocate Aurora Health, Concordia University Wisconsin, Husch Blackwell, Northwestern Mutual, Accelity Marketing, Headway, Wisconsin Inno and Newsradio 620 WTMJ. 

Sales & Marketing
Milwaukee at 5:00 PM

Founder's Storytelling Workshop

With every company comes a story waiting to be shared. Sometimes it can be tricky to discern what info to share and how to share it. Join us at Attention Era Studios for a night of food, drinks, and storytelling growth. Our guest speakers will share some storytelling 101. Then we will provide an opportunity for startup founders to record their story on camera for website or social media use. We will have an extended time of networking after the event at The Outsider rooftop bar located just across the street from our studio. If you're a company founder or marketing lead, this is a night you won't want to miss!

Sales & Marketing

6

TUESDAY
Milwaukee at 8:30 AM

Strengthening Your Leadership Toolkit!

LISC Milwaukee, in partnership with Bader Philanthropies, seeks to support social enterprises or revenue-earning programs that allow organizations to diversify or expand their revenue base to meet growing needs in our community and better sustain their operations over the long-term. Having a healthy and supportive ecosystem in which to learn and thrive can help nonprofits pursue social goals while developing strategies for long-term financial returns.
Join us if you are interested in learning what it takes to lead a social enterprise! Deanna Singh, author of Purposeful Hustle, will guide you through how to use your talents, skills, and resources to create a greater impact.
The agenda includes:8:30 AM - 9:00 AM Breakfast9:00 AM - 9:15 AM Welcome & Introduction by LISC & Bader Philanthropies9:15 AM - 10:00 AM Purposeful Hustle10:00 AM - 11:00 AM Guided Individual Reflection11:00 AM - 12:00 PM Networking

Sales & Marketing
Racine at 9:00 AM

Social Media for Small Business with Cassandra Polzin

Over one billion people use Facebook each month. Millions use Twitter, Instagram, LinkedIn, and Tumblr. Curiously, many businesses still fail to invest even minimal effort in setting up and maintaining a social media presence. Learn about utilizing a variety of digital mediums to build a brand online with Leeward Business Advisors’ Cassandra Polzin.

Cassandra Polzin has been working in the digital marketing space for 7 years, the last 4 of which she spent building Leeward Business Advisors. She co-founded Startup Kenosha Week and helped build it to be the second largest community in the state. Polzin maintains a presence for dozens of brands and has a personal audience of over 2700.

Sales & Marketing
Kenosha at 3:00 PM

LinkedIn Basics for Business

Specialist and enjoys helping people with the use of complicated technology. He is currently an independent computer training specialist and motivational speaker. He owns his own speaking and technical training Company. His favorite quote is "Fear is a liar."

https://www.linkedin.com/in/romanbob

roberto.roman.jr2016@gmail.com

Startup Kenosha Week takes place on November 5 - 11, 2018, and is designed to connect, educate, and celebrate entrepreneurship in Kenosha, Wisconsin. The week's programming showcases the community's emerging companies while highlighting the resources and organizations available to foster support for entrepreneurs on their journey. The week will feature 25+ events hosted by 20+ partner organizations in the community. Startup Kenosha Week is supported by Leeward Business Advisors, The O Coworking, ForkdIn, and Jan Salazar Photography and is a part of the Startup Wisconsin initiative. To browse all the events and programming occurring during Startup Kenosha Week visit: http://startupwi.org/Kenosha

Startup Wisconsin is committed to advancing and developing Wisconsin's tech and startup ecosystems through unique programming, collaborative partnerships, and networking. Driven by entrepreneurs and leaders throughout Wisconsin who are passionate about making a difference, and creating a positive and lasting impact that will advance the state's economy forward. Startup Wisconsin Week is supported by Advocate Aurora Health, Concordia University Wisconsin, Husch Blackwell, Northwestern Mutual, Accelity Marketing, Headway, Wisconsin Inno and Newsradio 620 WTMJ. 

Sales & Marketing
Kenosha at 4:00 PM

Head Shots by Jeffery Rodriguez Photography

Coordinated with Bob Roman's LinkedIn Basics for Businesses, Jeffery Rodriguez Photography will be providing professional head shots.

Startup Kenosha Week takes place on November 5 - 11, 2018, and is designed to connect, educate, and celebrate entrepreneurship in Kenosha, Wisconsin. The week's programming showcases the community's emerging companies while highlighting the resources and organizations available to foster support for entrepreneurs on their journey. The week will feature 25+ events hosted by 20+ partner organizations in the community. Startup Kenosha Week is supported by Leeward Business Advisors, The O Coworking, ForkdIn, and Jan Salazar Photography and is a part of the Startup Wisconsin initiative. To browse all the events and programming occurring during Startup Kenosha Week visit: http://startupwi.org/Kenosha

Startup Wisconsin is committed to advancing and developing Wisconsin's tech and startup ecosystems through unique programming, collaborative partnerships, and networking. Driven by entrepreneurs and leaders throughout Wisconsin who are passionate about making a difference, and creating a positive and lasting impact that will advance the state's economy forward.  Startup Wisconsin Week is supported by Advocate Aurora Health, Concordia University Wisconsin, Husch Blackwell, Northwestern Mutual, Accelity Marketing, Headway, Wisconsin Inno and Newsradio 620 WTMJ. 

Sales & Marketing
Milwaukee at 5:00 PM

Social Media Advertising for Your Business

Join Katherine Ramirez of Adbidtise to learn how to market your business via social media.

Sales & Marketing
Milwaukee at 5:00 PM

Healthcare Innovation Pitch Winners & Participants

Where are the Healthcare Innovation Pitch (HIP) teams now, and what successes and challenges have these healthcare innovators encountered? Hear stories from the teams from the 2017 and 2015 HIP events, and learn lessons from their entrepreneurial journeys. Hear about some of their great successes raising capital, but also learn how they dealt with adversity and challenges.


If you are currently building or planning to start a healthcare or biotech company in southeast Wisconsin, this event is for you.


Concordia University Wisconsin is a proud sponsor of Startup Week Wisconsin.

Includes Reception, Food & Beverage.

Sales & Marketing
Milwaukee at 6:00 PM

SEO 101: A Startup's Roadmap to SEO Success

As a startup, you may not even know much about SEO. Heck, it may not even be a thought in your mind. Well, let this event plant that seed for you and give you the push you need in the right direction.SEO, also known as search engine optimization, is about getting your website and your business found on Google and driving that traffic back to your main online asset, typically your website, but it can be an app or YouTube channel and more.In this Startup Milwaukee event lead by Bite Sized Media's owner Rachel Howe, learn what SEO is, why it matters and what you can do to get going on executing an effective SEO strategy for your startup.

Sales & Marketing

7

WEDNESDAY

8

THURSDAY
Milwaukee at 7:30 AM

Launch Breakfast Series: Sales and Marketing w/ Accelity & Margle Media

The Launch Breakfast series is presented by Margle Media and is focused on helping entrepreneurs get their startups off the ground with practical Marketing and Sales advice from some local, successful entrepreneurs who have extensive knowledge working in the startup space.

Sales & Marketing
Milwaukee at 7:30 AM

Concordia University Wisconsin: Veteran’s Entrepreneurship Startup Workshop

This half-day event provides entrepreneurial education and business development workshops to male and female active duty, reserve, guard, and retired veteran students and their spouses. This year’s campus tours will offer workshops in three growth areas:• Starting your Business from Scratch: Developing a plan for your business- In this workshop, attendees will understand the importance of a business plan, the difference between a traditional and one-page version and will have an opportunity to begin developing a one-page business plan.• The 5 M’s of Marketing: A framework to create a successful advertising platform- In this workshop, attendees will understand marketing methods and will work on creating a marketing plan for their business idea.• Introduction to Certifications and Government Contracting- In this workshop, attendees will be introduced to the basics of certification and how to position themselves to successfully do business with the government.

Sales & Marketing
Kenosha at 10:00 AM

The Impact of Content Marketing on Social Media

In order to market online properly and stay relevant, it's important to stay up to date with effective marketing strategies. Learn how to utilize social media effectively for your business and understand why content marketing is critical for success online.

Startup Kenosha Week takes place on November 5 - 11, 2018, and is designed to connect, educate, and celebrate entrepreneurship in Kenosha, Wisconsin. The week's programming showcases the community's emerging companies while highlighting the resources and organizations available to foster support for entrepreneurs on their journey. The week will feature 25+ events hosted by 20+ partner organizations in the community. Startup Kenosha Week is supported by Leeward Business Advisors, The O Coworking, ForkdIn, and Jan Salazar Photography and is a part of the Startup Wisconsin initiative. To browse all the events and programming occurring during Startup Kenosha Week visit: http://startupwi.org/Kenosha

Startup Wisconsin is committed to advancing and developing Wisconsin's tech and startup ecosystems through unique programming, collaborative partnerships, and networking. Driven by entrepreneurs and leaders throughout Wisconsin who are passionate about making a difference, and creating a positive and lasting impact that will advance the state's economy forward.  Startup Wisconsin Week is supported by Advocate Aurora Health, Concordia University Wisconsin, Husch Blackwell, Northwestern Mutual, Accelity Marketing, Headway, Wisconsin Inno and Newsradio 620 WTMJ. 

Sales & Marketing
Eau Claire at 12:00 PM

5 Marketing Mistakes Startups Make (and how to fix them)

Learn easy-to-use ways how you can avoid losing customers, let your startup gain users faster, and other crucial marketing tips for your startup.

This talk is led by Justin Vajko of Dialog Design Co. 
Dialog is a small and nimble creative branding and marketing company based in Eau Claire that specializes in helping startups like yours to grow. 
This program will be held at a downtown site that is currently being turned into a new coworking space for Eau Claire. 




Part of Startup Eau Claire Week, presented by Royal Credit Union.Key local partners for Startup Eau Claire Week include Eau Claire Area Economic Development Corporation, City of Eau Claire Economic Development, Dennis L. Heyde Entrepreneur Program (UW- Eau Claire), Chippewa Valley Technical College Entrepreneurship Program, Collegiate Entrepreneurs’ Organization (UW-Eau Claire), Chippewa Valley Developers Group, Startup48, Chippewa Valley Tours, You Are Here, LLC, Design Dialog Co., and Red Letter Grant.

Sales & Marketing
Milwaukee at 1:00 PM

A Startup’s Guide to Content Marketing

Kiley Peters, Owner & CEO of Brainchild Studios, a digital content strategy and web design agency, walks you through a step-by-step tactical approach to creating a content strategy for your business. Learn the basics of how to create a content marketing strategy for your business that speaks to your target audience, addresses their main concerns, adds value, reduces barrier to purchase and scales with your business!

Sales & Marketing
Milwaukee at 6:00 PM

Perfecting Your Pitch

When talking about your business, confidence is key! You will learn: the importance of an elevator pitch and how to create and evaluate your own.

Sales & Marketing

10

SATURDAY
Racine at 10:00 AM

Social Media Workshop: The Impact of Content Marketing

Learn how to utilize social media effectively for your business and grow your customer base online.

More and More small businesses are finding ways to effectively market their businesses using social media. In this sesson we will give you an up to date overview of social media and discuss how to get the ball rolling with your online marketing strategy and making sure you are effectively using each individual social media platform.
Enrique Azuaje, CEO and Founder of Eagle Vision Solutions, will be the instructor for this session.

Please come with tons of questions!

Sales & Marketing
Milwaukee at 12:00 PM

The Summit 2.0 - Uniting Data, Marketing & HR - The Future Of Work

It’s that time of year again and we are preparing for The Summit 2.0. Last year our focus was to help you learn to take a company from ideation, growth to exit. Flying in world class speakers and influencers with the goal of uniting people from around the world with the startup culture of Milwaukee. This year we are taking a similar but focused on a different topic.
Uniting Data, Marketing & HR To Create The Future Of Work & Brand Culture
Who should attend?If you're in the marketing, HR or innovationspace and want to be proactive and not reactive about the future of your business this event is for you.
There is no question that there is a disconnect between the companies of yesterday and how they connect with the talent of tomorrow. It's our goal to create not only a better understanding of how to increase employee feedback, enaggement and brand evangelism but also clear action items that you can implement today to grow your team, business or organization.Our Speakers:
Nathan Harris - Co-Founder & CEO of Ease, Inc.
Ease - Connecting People With The Roles They Were Meant For
Ease has evolved from just being a company that helps companies source freelancers to an engine driven to impact the culture of the global workforce. Using psychometric, cognitive and skills assessments to discover where people internally and externally best fit within an organization or team. We will teach you to create self-directed and -self-aware teams that are invested in the culture of your business. Educating them on the value of this and that by shifting towards gaining this understanding you can win not only the war on talent but also on market share.
Coby Skonord - Co-Founder & CEO of Ideawake
How You Can Enable a Culture of Innovation to Become the Disruptors instead of the Disrupted in Your IndustryDisruption is coming to an industry near you. It's no secret - the pace of change is coming faster than anytime in history. Although everyone knows this, what are you doing to prepare your organization for it?
Your employees are your greatest asset - are you empowering them to reach their full potential and building a sustainable business model for the 21st Century?
HR and Innovation leaders interested in enabling a culture of innovation but unsure of where to start, we'll be covering how to sell your program to key stakeholders, best practices, and examples from companies we work with disrupting the legal industry.
Quentin Allums - Co-Founder & CEO of Misfits
How To Create A Brand Culture From WithinThe Misfits have built a world class brand focusing on helping people to tell their brand stories to better connect them with consumers by educating them through storytelling. The future of the talent and consumer war will be won by those that establish powerful connections. Connections that can only be established by giving people a reason to believe and in turn they find a reason to buy. Learn how you can write the first chapter of your stories brand and create legacy brand instead of a seasonal one.
Roberto Scaccia - DOT Ventures
DOT is a leading boutique technology firm that has built the products of some of Silicon Valley's fastest growing companies. Most recently developing the technology of Ease 2.0 that will be launching at the world's largest tech conference Web Summit on Nov. 5th. You will learn not only how to build a product for the future but also how to build one that matches the culture of the community that you are building. The future of work is no longer online or offline anymore. It's becoming oneline of communication that is changing the way we work, date, shop and percieve our lives. Making it now more important than ever to build products people connect with.
The SurprisesWe will be allowing you to select one of our speakers. Contact us at info@itsease.com to nominate a speaker of your choice. The top nominees will be chosen and the winner will be flown out to speak for you all!
We will also have a guest speaker that will be announced one week before the event.
We focus on creating events that impact instead of inspire you. This is because inspiration is nothing more than a feeling that can fade. However to be impacted means that we made a lasting impression on you.
We promise that this event will do just that.

Sales & Marketing

11

SUNDAY