Racine at 9:00 AM
Social Media for Small Business with Cassandra Polzin
Over one billion people use Facebook each month. Millions use Twitter, Instagram, LinkedIn, and Tumblr. Curiously, many businesses still fail to invest even minimal effort in setting up and maintaining a social media presence. Learn about utilizing a variety of digital mediums to build a brand online with Leeward Business Advisors’ Cassandra Polzin.
Cassandra Polzin has been working in the digital marketing space for 7 years, the last 4 of which she spent building Leeward Business Advisors. She co-founded Startup Kenosha Week and helped build it to be the second largest community in the state. Polzin maintains a presence for dozens of brands and has a personal audience of over 2700.
Racine at 10:00 AM
Social Media Workshop: The Impact of Content Marketing
Learn how to utilize social media effectively for your business and grow your customer base online.
More and More small businesses are finding ways to effectively market their businesses using social media. In this sesson we will give you an up to date overview of social media and discuss how to get the ball rolling with your online marketing strategy and making sure you are effectively using each individual social media platform.
Enrique Azuaje, CEO and Founder of Eagle Vision Solutions, will be the instructor for this session.
Please come with tons of questions!