Racine at 9:00 AM

Social Media for Small Business with Cassandra Polzin

Sales & Marketing

Date & Time
Tue, Nov 6, 2018
9:00 AM - 10:00 AM
Gateway Technical College - Racine Campus
Great Lakes Room
901 Pershing Drive
Racine, WI 53403
Over one billion people use Facebook each month. Millions use Twitter, Instagram, LinkedIn, and Tumblr. Curiously, many businesses still fail to invest even minimal effort in setting up and maintaining a social media presence. Learn about utilizing a variety of digital mediums to build a brand online with Leeward Business Advisors’ Cassandra Polzin.

Cassandra Polzin has been working in the digital marketing space for 7 years, the last 4 of which she spent building Leeward Business Advisors. She co-founded Startup Kenosha Week and helped build it to be the second largest community in the state. Polzin maintains a presence for dozens of brands and has a personal audience of over 2700.
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About Racine
World-famous for O&H Kringle and Frank Lloyd Wright designed buildings, Racine is located on Lake Michigan at the mouth of the Root River between Kenosha and Milwaukee. The fifth-largest city in Wisconsin, Racine was rated "the most affordable place to live in the world" by the Demographia International Housing Affordability survey in January 2017 and ranked #4 on a list of the best places for women to start a business by NerdWallet. We have a long history of manufacturing and innovation and over the last 100 years major companies have called Racine home including: J.I Case, S.C. Johnson, Dremel, Twin Disc, Modine, InSinkErator, Hamilton Beach, Western Publishing, and Horlick’s Malted Milk. Racine County is the future home of Foxconn and we are very excited to see the change and innovation that will bring and our emerging startup and entrepreneurial scene is ready to welcome it.
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