Milwaukee at 3:30 PM

Reverse Pitch MKE


Date & Time
Tue, Nov 6, 2018
3:30 PM - 8:00 PM
Northwestern Mutual Tower & Commons
805 E Mason St.
Milwaukee, WI 53202
Reverse Pitch MKE will bring entrepreneurs, hackers, and other creative minds together during Startup Milwaukee Week. At this event, Northwestern Mutual will pitch to entrepreneurs, outlining potential business challenges and big ideas Northwestern Mutual is looking to explore and solve. Teams that accept the challenge can earn:
  • A seed investment of up to $85,000
  • Access to corporate mentors and networks
  • Working space in the new Cream City Labs at Northwestern Mutual’s downtown Milwaukee headquarters

Even better, entrepreneurs will have the opportunity to do what they love most—work on groundbreaking solutions that could disrupt the industry and drive innovation in the Milwaukee community. 

At Reverse Pitch MKE on November 6, 2018 innovation leaders from Northwestern Mutual will share detailed information to teams interested in pitching Northwestern Mutual for funding. A high-level overview of the challenge statements that will be presented at Reverse Pitch MKE follow:

Securing Payments 
Northwestern Mutual is seeking an automated and secure way to conduct high volume, high dollar, business to business financial transactions (i.e. wire transfers).  The current process requires manual effort to mitigate the risk of fraud or error.     
Evaluating Inclusion 
Northwestern Mutual is seeking a way to determine the impact of efforts to create and maintain a diverse and inclusive work environment.  Traditional practices to measure diversity and inclusion are currently limited to head count and surveys, rather than incorporating sentiment and language found within a company’s digital content (i.e. media, videos, training language). 
Streamlining Medical Record Review 
Northwestern Mutual is seeking a way to reduce the amount of human review required to analyze PDF medical records in underwriting an insurance policy or evaluating a claim. Current challenges include redundant data, records out of sequence, and lack of association between related topics.

  • Talented entrepreneurs, engineers, designers and marketers and business development professionals looking to build a high-growth, scalable technology startup in Southeast Wisconsin.
  • Existing startups with potential solutions to the challenges faced by Northwestern Mutual. 

  • October 1 – Registration to attend Reverse Pitch MKE opens (on this page)
  • November 1 – Registration deadline to attend Reverse Pitch MKE at Northwestern Mutual Tower & Commons
  • November 6 – Reverse Pitch MKE @ Northwestern Mutual Tower & Commons
  • December 16 – Deadline for teams to apply to Pitch Back to Northwestern Mutual's team
  • January 28, 2019 – Pitch Back Day @ Northwestern Mutual

Entrepreneurs who are selected by Northwestern Mutual to build startups will be eligible for the following benefits: 
  • Up to $85,000 in seed investment from Cream City Venture Capital
  • Free space in Northwestern Mutual's Downtown Milwaukee Headquarters for up to one year.
  • Mentorship from Northwestern Mutual executives and Startup Milwaukee's extensive network. 
  • Access to Northwestern Mutual's industry and domain knowledge.
  • Opportunity to pitch at Startup Milwaukee's investor pitch event(s). 
  • Opportunity for follow-on investment from Cream City Venture Capital.

Interested individuals, existing startups and potential startup teams can register to attend Reverse Pitch MKE on November 6, 3:30 to 6 p.m. the event will be followed by a happy hour 6 to 8 p.m.  The application will be used to determine who will be eligible to participate at the event and additional event information will be shared.  By attending the November 6 event you are not obligated to pitch an idea to Northwestern Mutual. Attendance at the event is strongly encouraged. 


Reverse Pitch MKE participants are subject to these Terms & Conditions.
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About Milwaukee
Startup Milwaukee Week presented by Advocate Aurora Health is designed to connect, educate, and celebrate entrepreneurship in Southeast Wisconsin. The week's programming showcases the community's emerging companies while highlighting the resources and organizations available to foster support for entrepreneurs on their journey. The week will feature 40+ events hosted by 35+ partner organizations in the community. 
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