Join Kennita Hickman and Ebony Ssali in a "TED"-style presentation on how to win buy-in from your customers during crucial social moments (i.e, Oreo's legendary Super Bowl presence) while steering clear of potentially damaging controversy. With your brand as the focus, learn how to create better branding while being socially conscious. Presentation followed by Q&A.
About the Presenters
Kennita Hickman is a cultural and music writer, entrepreneur and health enthusiast. She is chief culture curator at Catera LLC (formerly KIS Communications LLC), a full service culture development and management for independent musicians.
Ebony Ssali is the Brand Strategist & Creative Director of Ssali Media Group. Ssali Media is changing the brandscape of businesses and communities with a focus on the healthcare,education and technology industries.
About the Host
WWBIC is a leading innovative statewide economic development corporation that has been “Putting Dreams to Work” since 1987. WWBIC focuses on individuals who face barriers in accessing traditional financing or resources. We open the doors of opportunity by providing the access to necessary resources and tools such as quality financial and business education, and responsible financial products.